What’s changing
The internet has a new kind of user.
AI agents read your website, answer your customers, write your competitors’ ads and decide which business gets recommended.
The same technology lets an attacker write a perfect scam in seconds and test every door on your network overnight. Every business now operates on this new web, whether it planned to or not.
AI working for you
More reach and less busywork, with people still in charge.
- Marketing that keeps up with how people and AI assistants search
- Automations that take repetitive work off your team
- Websites, apps and tools that are faster to build and easier to change
- Answers for your customers at any hour
AI working against you
Cheaper, faster and more convincing attacks, aimed at everyone.
- Phishing emails written in your colleague’s voice
- Cloned voices and faked video calls
- Automated scans that find unpatched software within hours
- Attacks aimed at the AI tools your team already uses
We work on both sides of that line.
Services
Everything digital, from one team.
Strategy, websites, marketing, automation and security from one team that makes them work together. AI runs through all of it, and a person is accountable for every result.
Design & build
Websites, stores and products
Built to turn visitors into enquiries and customers.
- Website designFast, custom sites that bring in enquiries
- EcommerceShopify and WooCommerce stores that sell
- Web & app developmentCustom builds, portals and UX/UI
- AI development AIAI tools built into how you work
- Branding & logo designLogos, identity and pitch decks
- Creative designAd creatives, social and print
Advertise & grow
Get found and chosen
On Google, in AI answers and in the feed.
- SEORank for the searches that bring buyers
- Local SEO & Google MapsShow up first in local search
- AI search (AEO) AIGet named in ChatGPT, Gemini and other AI answers
- Content marketingArticles that answer your customers’ questions
- Google Ads & PPCSearch, Performance Max and Local Services Ads
- Social mediaAds and management on Meta, TikTok and LinkedIn
Automate & scale
Take the busywork off your plate
Every lead followed up, every routine task handled.
- Automation & CRMEvery lead captured, tracked and followed up
- AI agents & chatbots AIChat and phone agents that answer and book
- AI consulting AIWhere AI saves you time, and how to start
- Email & SMS marketingCampaigns that bring customers back
- Conversion optimizationMore enquiries from the traffic you have
- Reputation managementMore reviews, and a reply to every one
Secure & protect
Defences for the agentic era
Built for attackers who use AI too.
- Security hardeningServers, sites and accounts locked down
- Phishing-resistant sign-inPasskeys and security keys for your team
- AI security review AICode and configuration checked for weaknesses
- Safe AI adoption AIPermissions, guardrails and data boundaries
- Hosting & maintenanceUpdates, monitoring and support
- Recovery planningBackups, restores and an incident plan
AI marks the services built around AI. The rest use it where it helps.
Clients
Hear it from our clients.
Trackstar have been our design team since the beginning, and they designed a beautiful and extremely functional site. We constantly get great feedback about both aesthetics and ease of use.
Insurance Supermarket Inc. has an ongoing working relationship with Trackstar over 8 years. During that time they had completed over 20 web design projects for our company.
Gerrit and the team at Trackstar were a pleasure to work with. He was able to come up with eye-catching designs and incorporate all our requirements for functionality quickly and effectively.
Have been working with Trackstar for almost 5 years. They are very knowledgeable about latest trends, recommending best practices and are extremely easy to work with.
I have had only positive feedback on my website from clients and colleagues and I know it helped grow my business. A big thank you.
I am very happy with my new website that they designed, it looks great, and me and my business appreciate all the work they did with SEO.
Security in the agentic era
Attackers have AI agents now. Your defences need to keep up.
A convincing scam takes seconds to write. Voices and faces can be faked. A newly published flaw can be found and exploited across thousands of sites before most owners hear about it. Security that was good enough a few years ago no longer is.
What’s changed
- Phishing and impersonation
- Flawless, personal messages at scale, and calls that sound like someone you trust.
- Machine-speed exploitation
- Automated tools that find and use new weaknesses within hours of disclosure.
- Attacks through AI tools
- Prompt injection and data leaks through the assistants and agents your team adopts.
- Credential attacks
- Stolen and guessed passwords tried everywhere at once.
How we protect you
- Hardened, watched infrastructure
- Servers and sites configured defensively and monitored around the clock.
- Phishing-resistant sign-in
- Passkeys and security keys in place of passwords and codes that can be phished.
- Fast patching, AI-assisted review
- Weaknesses found and fixed quickly, with AI helping us review code and configuration.
- Safe AI adoption
- Clear permissions, guardrails and data boundaries for the AI tools you use.
- A plan for bad days
- Backups, recovery and an incident plan, so a problem stays small.
How we work
Senior people, AI‑powered, accountable.
No sales layer, no guesswork and no surprises. You work with the people doing the work, and you can always see what it’s doing for you.
A senior team from day one
Experienced people on your account, without the cost and risk of hiring them yourself.
People decide, agents assist
AI does the heavy lifting. A person reviews the work before it reaches you or your customers.
All your tools, connected
Your website, CRM and marketing talk to each other, so every lead is captured and followed up.
Always know what’s working
Clear reporting on where your leads and revenue come from. No more guessing where the budget goes.
Security from the start
Every site, system and automation we build starts locked down and stays watched.
Built for the long run
Systems that grow with your business and keep bringing in customers, month after month.
Since 2010
Trackstar Digital is the evolution of Trackstar Web Design.
We’ve been designing, building and marketing web sites and applications since 2010, for businesses across Canada, the US and the world. Our new site is on its way. Until it lands, you’ll find our earlier work at trackstar-web-design.ca.
Let’s talk
Get your business ready for the agentic web.
AI is changing how customers find you, how work gets done and how attacks happen, and it’s moving fast. We’ll help you make sense of it and put it to work for your business, safely.
- Find where AI fits. The marketing, sales and admin work it can take on for you today.
- Put the right tools to work. AI-powered systems chosen, set up and connected to the way you already run.
- Stay protected. Defences against the new AI-driven threats, built in from the start.